iSales is a leading beauty marketing agency that specializes in advertising beauty, cosmetic and skincare products to an entirely new generation of shoppers online. Whether it’s owning your brand organically or crafting the type of beauty advertising campaigns that truly resonate with audiences and make them purchase your products, we’re the best beauty and cosmetic marketing company you can partner with. From Grande Cosmetics to Erno Laszlo, we’ve used our beauty and cosmetic marketing expertise to build luxury beauty brands into the hottest online beauty products.
For beauty marketing or cosmetic marketing, the practice of Guided Selling is absolutely essential. The end customer is smarter and savvier than ever. It’s important for your digital experience to mimic the in-store shopping experience as much as possible. We understand the importance of how-to and application videos, user-generated content, filterable reviews, and rich content to guide the user to purchase at the right moment, in the right way.
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Social media is the beauty industry’s most important channel for general brand awareness and education. It’s crucial to not only provide our target beauty and skincare customer with a constant flow of engaging and educational content, but to also provide an incentive to pay attention and engage.
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Facebook Advertising and Instagram Stories are two of the top digital channels to promote awareness and drive sales. We carefully curate our ads using a pre-determined mix of lifestyle and product shots, informational and promotional videos, and user-generated or influencer-generated content. By leveraging various forms of content, we can not only give your brand’s ads the proper aesthetic, but also the third-party validation that is crucial today.
Book A DemoAn Emerging Skincare Brand
Social Media Advertising
A Buzzworthy Skincare Brand
Growth in Daily Revenue
A Luxury Skincare Brand
Holiday ROAS
We are first and foremost, a data-driven agency. We revel in discovering and interpreting unique insights about different audiences. The beauty industry is no different and with the rise of beauty influencers on technology platforms like Tik Tok and YouTube, understanding the data behind their success is critical for finding success of your own.
Through various data collection methods like surveys, focus groups, social and mass media listening, we develop deep understandings about your customers and create marketing campaigns that play to what they want and expect from beauty companies. Our award-winning data and creative teams work seamlessly to increase your ROI at every turn.
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Competitor + Brand Audits
Consumer + Market Research
Brand Value Proposition
Brand Architecture
Product Segmentation
Naming
Logo
Tagline
Brand Voice
Brand Story
Structural Design
Packaging Design
Visual Style Guides
Print Collateral
Unboxing Experiences
UI + UX Design
Wireframes
Information Architecture
Website Design + Development
Amazon Strategies
E-Commerce
Marketing Plans
Social Media Campaigns
Art Direction
Story Boarding
Email Marketing
Influencer Promotions
Retail Distribution Strategy
Launch Campaigns
Catalogs + Brochures
Educational Video Content
Sales Representation
Each of our clients comes to us at a different stage in the brand development process. Every team we collaborate with comes with unique previous experience and expertise. A consulting retainer allows us to precisely pick up where you and your team have left off.
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