Progressive Web Applications play a vital role in enhancing your customer’s online presence as well as engagements, and they provide a value for money budget, thus they are the perfect match for marketing any business. Combined with our CRM software, your sales team will have the perfect tools to convert your leads into sales and grow your business.
While this technology is at an infant stage, early adopters have seen positive results in their marketing campaigns.
When visitors to your website experience perfect navigation through a native application, the will stay for longer and thus check out your products and services.
PWA helps in marketing your business a great deal because they have fast load times, a built-in intelligence that tracks the preferences of your visitors to personalize their experience and great navigability.
Below are the advantages of suing PWA combined with our CRM for your business:
A wider reach
Enhanced customer experience
Cost efficient
Works offline
Improves your SEO
Can be distributed via third-party locations
Feature rich
Easily accessible contact info
Despite the increase in native applications, many individuals are not motivated to download these apps due to storage restrictions.
The design of PWA helps you to reach out to such customers, by offering a superior experience. As a fact, even if you don’t have an application, PWA could help you to attract these customers. With a combined CRM software, you can get to know these visitors through a personalized experience, which will eventually lead them to purchase your product.
Currently, not many products in the same niche contain different qualities and features, and this also applies to mobile applications. When you understand this fact and take advantage of it, your business can stand out.
Statistics show that 80% of the purchases made are based on initial online research. This shows that web experience greatly influences their decision to purchase. Moreover, web traffic has reduced significantly and this has gone to mobile devices, especially after the advent of smartphones.
In this light, using progressive web applications would be a great strategy to improve customer experience. The layout of these apps are responsive, they offer perfect navigation options and overall great user experience compared to desktop applications.
Looking at the aspect of the technical construct, PWA’s offer higher speed, and combined with our effective CRM software, automatically increase engagements and conversations. For instance, Forbes used a PWA to reduce their load time by 2-5 seconds per page.
By design, PWAs ensure that customers are secure from web attacks, which is a key factor in sharing and transacting sensitive information. Moreover, they use-up less data, which is an added advantage.
With such advantages, your company can make marketing easier by integrating our CRM in your strategy to increase more leads and convert these leads into sales. What’s more, you also built a long-lasting relationship with your customers.
Many businesses find it costly to develop their business application, in spite of the marketing benefits that follow. PWAs are the solution for you, they allow you to cut the costs and expose your users to benefits experienced with native apps.
Moreover, unlike the backend code, which must be tailored to fit iOS, Android Apps, and Windows, PWAs can work across all these browsers, eliminating the extra costs significantly.
PWAs allow accessibility even when you don’t have internet connectivity or poor internet connectivity. The main advantage is that visitors will access your content from anywhere and at any time, and with an integrated CRM software, you can track what they prefer and continue personalizing their experiences to get more leads and increase your sales. This will help in retaining your company’s brand in the visitor’s mind.
One important feature contained in PWA’s is that you can send push notifications. When you integrate the PWA with our CRM software, you can send customized push notifications which will remind visitors of your website and this increases the chances of them revisiting your site and purchasing the products.
The visitors are more likely to read push notifications compared to messages and emails. For instance, eXtra Electronics used this strategy to retarget their visitors on their PWA. Compared to the email marketing results, they increase their response rate by 50% and 100% in sales.
Integrating your PWA with our CRM software gives your sales team access to more customers, online and offline and enhances their experience by personalizing ads to convert leads to sales.
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